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11 Jun 2018

Facebook Ads or Google Ads: What’s In Your Marketing Plan?

The first rule of marketing is that you need to get the right message to the right person at the right time. So with over four billion Internet users around the world1 how do ...

04 Jun 2018

Is Cold Calling a Marketing Tactic?! 3 Tips To Make Cold Calling More Effective

We spend a lot of time cautioning our clients that cold calling doesn’t work as a stand-alone activity for your sales people. Only 1% of cold calls actually result in meetings...

29 May 2018

7 Tips to Maximize Revenue Growth

Successful companies have smooth processes and good relationships between sales and marketing that ensure all revenue growth coming from marketing activities is maximized and ...

21 May 2018

Is Facebook Messenger Part of Your B2B Marketing Plan?

If you read our blog Facebook is Back in Business to Business then you already know how Facebook has made a major comeback in 2017 in the B2B space with its sophisticated targ...

14 May 2018
B2B Marketing Strategy | 3 min read

LESSON #8: A BUSINESS NEEDS TO TEST CONSTANTLY AND EVOLVE

 4 REALLY GOOD REASONS TO REVISIT YOUR MARKETING PLANS Strategic B2B marketing plans for small- to mid-size companies should be structured, realistic and doable. You need to b...

07 May 2018
B2B Marketing Strategy | 3 min read

5 Reasons Why Agile Marketing Is The Way To Go

Businesses evolve quickly, and no matter your speed, the competition and potential customers always seem to be evolving faster. To keep up with customers’ changing needs, mark...

30 Apr 2018
B2B Marketing Strategy | 3 min read

Brand Awareness vs Lead Generation – What and When?!

The Mezzanine team spends a lot of time talking to clients about the difference between brand awareness and lead generation. Most of our clients come to us for help acquiring ...

23 Apr 2018
B2B Marketing Strategy | 3 min read

LESSON #7: SALES AND MARKETING NEED TO BE ALIGNED

5 best practices for achieving sales and marketing alignment Customers have decided what sales and marketing do now. We all need to embrace this new reality. At Mezzanine, we ...

16 Apr 2018
B2B Marketing Strategy | 2 min read

5 Simple Steps to an Effective Multi-Channel Marketing Strategy

In today’s modern era where information is expected to be readily available, it’s more important than ever to understand consumers and how they interact across different platf...

09 Apr 2018
B2B Marketing Strategy | 2 min read

Competitive differentiation – but not through product differentiation.

You’ve heard people saying it for years: there are no new ideas. And maybe that’s true. We have a multitude of like products on the market with similar features and benefits, ...