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09 Oct 2018

6 Tips for Marketing Your B2B Products and Services to Millennials

More than one-in-three (35%) of American workers are millennials, making them the largest generation in the U.S. labor force, according to a Pew Research Center analysis of U....

25 Sep 2018

3 Marketing Essentials For Manufacturers

Manufacturing companies aren’t generally known for being marketing powerhouses. More often than not, they focus on product development - coming up with innovative products - a...

30 Jul 2018

2018 B2B Marketing Benchmark Study for Small and Mid-Sized Companies

For anyone who runs a B2B company and is responsible for marketing (either formally or informally), you know the frustration of trying to measure your marketing performance an...

19 Jul 2018

What Does 'B2B' Mean?

Do you ever use an acronym so often that you forget it’s an acronym? That happens in B2B.

16 Jul 2018

The Down-and-Dirty: How to Do Competitive Intelligence for a B2B Company

We wrote previously about a few reasons why competitive intelligence is still important to B2B companies in this age of disruption.

10 Jul 2018

LinkedIn vs. Facebook Ads: The Results of our Head-to-Head Test

 For most business-to-business (B2B) companies, generating leads is the top priority for marketing. And if you invest in developing content as part of your marketing plan, you...

03 Jul 2018

Co-op Advertising and Market Development Funds: Bridging the Gap Between OEMS and Channel Partners

The importance of channel partners is growing for technology OEMs. Over 70% of tech sales will come through channel partners this year1. To support their channel partners, tec...

04 Dec 2017

LESSON #1: It takes commitment from the leader

Why you need to own your strategic marketing As the leader of a B2B company, you need to fully commit to and own your strategic marketing. That may sound like an obvious state...