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11 Dec 2018

5 Ways B2B Companies Can Improve the Impact of Marketing

They say hindsight is 20/20 and, for the most part, that’s true. After all, you always know what you should have done differently when you look back with some perspective. Tak...

07 Dec 2018

Hiring a Marketing Company is Like Getting Married

Getting married is important and so is hiring a marketing company. Let’s assume that you’ve decided that you want to hire a marketing company (you’ve concluded that you don’t ...

23 Nov 2018

Cracking the Business-to-Business (B2B) Marketing Code: The Acronyms You Need To Know

It seems like only yesterday that we used to speak in full sentences using actual words. And there are still lots of us who shriek silently inside when we see “your” instead o...

06 Nov 2018

6 Reasons Your Marketing Isn't Working

As we come to the end of the year, you may be  evaluating this year’s marketing activities and thinking about your plan for marketing next year. It's possible that you got som...

09 Oct 2018

6 Tips for Marketing Your B2B Products and Services to Millennials

More than one-in-three (35%) of American workers are millennials, making them the largest generation in the U.S. labor force, according to a Pew Research Center analysis of U....

25 Sep 2018

3 Marketing Essentials For Manufacturers

Manufacturing companies aren’t generally known for being marketing powerhouses. More often than not, they focus on product development - coming up with innovative products - a...

30 Jul 2018

2018 B2B Marketing Benchmark Study for Small and Mid-Sized Companies

For anyone who runs a B2B company and is responsible for marketing (either formally or informally), you know the frustration of trying to measure your marketing performance an...

19 Jul 2018

What Does 'B2B' Mean?

Do you ever use an acronym so often that you forget it’s an acronym? That happens in B2B.

16 Jul 2018

The Down-and-Dirty: How to Do Competitive Intelligence for a B2B Company

We wrote previously about a few reasons why competitive intelligence is still important to B2B companies in this age of disruption.

10 Jul 2018

LinkedIn vs. Facebook Ads: The Results of our Head-to-Head Test

 For most business-to-business (B2B) companies, generating leads is the top priority for marketing. And if you invest in developing content as part of your marketing plan, you...