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10 Jul 2018

LinkedIn vs. Facebook Ads: The Results of our Head-to-Head Test

 For most business-to-business (B2B) companies, generating leads is the top priority for marketing. And if you invest in developing content as part of your marketing plan, you...

03 Jul 2018

Co-op Advertising and Market Development Funds: Bridging the Gap Between OEMS and Channel Partners

The importance of channel partners is growing for technology OEMs. Over 70% of tech sales will come through channel partners this year1. To support their channel partners, tec...

04 Dec 2017

LESSON #1: It takes commitment from the leader

Why you need to own your strategic marketing As the leader of a B2B company, you need to fully commit to and own your strategic marketing. That may sound like an obvious state...