B2B Marketing Blog

25 Jun 2018
Competitive advantage | 3 min read

Should You Bother Doing Competitive Intelligence Today?

In Mezzanine's first 5 years of business, the company did a lot of competitive intelligence (CI) projects. Between 2005 and 2010, we did around 40 CI projects. Some projects w...

20 Nov 2017

5 Practical Tips To Find Your Competitive Advantage

Most companies have a sense of where they lie in the market and what makes them different. But, companies frequently change strategy and there could be an opportunity to move ...