B2B Marketing Blog

25 Jun 2018
Competitive advantage | 3 min read

Should You Bother Doing Competitive Intelligence Today?

In Mezzanine's first 5 years of business, the company did a lot of competitive intelligence (CI) projects. Between 2005 and 2010, we did around 40 CI projects. Some projects w...

20 Nov 2017

5 Practical Tips to Find Your Competitive Advantage

We’ve written about finding your competitive advantage in an earlier post but found we had more to say and needed to add more pragmatic information.