The heart of good marketing in business-to-business (B2B) companies is content. Content comes in many flavors, from blogs to videos to case studies and more. It's also been ca...

In the world of inbound marketing, B2B marketers are using blogs as a common tactic to get more online visibility. According to Hubspot, 60% of marketers say that blogs are th...

According to The Content Marketing Institute, an overwhelming 91% of B2B marketers use content marketing. Based on this statistic, most people would conclude that there's almo...

 We’ve all heard it before; in the world of marketing, content is king! But is all content created equal? Are there some forms of content that are better than others and shoul...

Your company might have an accomplished, in-house team capable of tackling almost anything: From finance to staffing, from customer service to sales. But one skill that almost...

There are billions of people using social media each and everyday on various platforms. By 2018 a report by statista.com1predicts that there will be around 2.67 social media u...

Infographics have become a significant part of a B2B marketing content arsenal in recent years. In fact from 2010 to 2012, infographic search volumes experienced more than an ...