B2B Marketing Blog

close
11 Mar 2019
General Business | 4 min read

The Invisibility Of B2B Marketers

For most marketing professionals who practice in the business-to-business (B2B) arena, it can sometimes feel like you're invisible. While there are thousands of books, confere...

26 Feb 2019
General Business | 4 min read

Key Differences Between B2B and B2C Marketing

A few people have asked why The Mezzanine Group specializes in Business-to-Business marketing, as opposed to the much larger domain of Business-to-Consumer marketing. The answ...

13 Nov 2017

7 Questions about B2B Marketing Book 'Walking on the Moon'

Mezzanine’s founder Lisa Shepherd has just released her third book called “Walking on the Moon”, a business fable about a fictional company called ClinTek that is struggling t...

22 Sep 2015

Baseball to B2B Marketing: 3 Lessons on how to generate success

For fans of the Toronto Blue Jays, August 2015 was a month for the history books. And now they’ve won the series opener against the New York Yankees.

25 Aug 2015

Should you Replace Your Weak Sales People With Marketers?

This article originally appeared on B2B News Network. Cold calling - a thing of the past? One of the questions we were asked at our Marketing Speed Dating session came from th...

30 Jul 2015

Before You Call A Marketing Consultant

It’s that time of year again. You know, when you’re thinking about your marketing efforts of the past year, and wondering if some outside help is the best way to get your mark...

13 Jul 2015

Deadly Sin of Marketing #1: Lacking a Marketing Strategy and Plan

Whether it’s planning a vacation, driving to work or buying a new home, you always need a plan. B2B marketing is no different. It's fun to do marketing activities - but it's e...

26 Sep 2014
General Business | 3 min read

How Many Sales Calls is Too Many?

In the last few weeks, I’ve had two sales people calling me very persistently, calling four or five times in a ten-day period. Since I’m not often at my desk, I ended up with ...

08 May 2014

10 steps to help you build your CASL compliancy action plan

To the dismay of many marketers, Canada’s Anti-Spam Legislation (CASL) will come into effect July 1, 2014. As one of the most aggressive anti-spam laws in the world, CASL has ...

01 May 2014

Introduction to CASL: Canada’s Anti-Spam Legislation

As you may be aware, Canada’s anti-spam legislation (known as “CASL”) will come into effect on July 1, 2014; it is designed to regulate how commercial electronic messages (“CE...