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02 Nov 2018

Why Every B2B Company Needs a Lead Nurturing Plan

There really is only one reason that any B2B company needs a lead nurturing plan. It's because 96% of website visitors are not ready to buy. Your website might be attracting a...

21 Sep 2017

Lead Nurturing: The What, Why and Some Lessons Learned

Lead nurturing in B2B sales is the process of building a relationship with prospective buyers who are not ready to buy yet, developing relationships with them at every stage o...