Imagine it's 2014 and you're the VP of Sales & Marketing for a company that sells technical and complex products to other businesses. You've walked through the sales area of y...

Did you know there's a dirty secret in the marketing industry? Don't worry - it isn't a looming scandal or imminent disaster. But it is something we need to solve. The dirty s...

There’s an old expression that goes like this: "Half the money I spend on advertising is wasted. The trouble is, I don't know which half." Anyone who's taken a marketing cours...

Have you ever wondered how a marketing company establishes a budget for a new client?  I bet you have, because it’s a question that potential clients ask us all the time.  In ...

This is the time of year when business owners review their marketing performance and start planning for next year. For some companies, it's a time to celebrate successes. And ...

This past spring, Mezzanine hosted a “marketing speed dating” session, where leaders and marketers from B2B organizations had 15 minutes to pick the brains of one of our marke...

Despite rumours to the contrary, email marketing is still one of the best ways to connect with business to business (B2B) buyers. It’s used by over 90% of companies and is amo...

When you've just started a marketing program for your B2B company, how long will it be before you start generating revenue? This was a popular question in our recent "marketin...

Last week, Mezzanine held its first ever "marketing speed dating" session. It was a huge success, with B2B execs from companies across the GTA taking part in the opportunity t...

Are you getting the most out of your B2B marketing dollars? These five questions will tell you.