B2B Marketing Blog

16 Jan 2014

The ‘Just Right’ B2B Marketing Budget

A quick and straightforward primer on how B2B companies can figure out how much to spend on marketing.

03 Dec 2013

Rethinking marketing: Out with the four Ps, in with the...

There are four famous Ps in marketing strategy: product, price, place and promotion.

01 Jun 2012

No Marketing Budget? Leverage your Human Resources to Execute

For many business-to-business companies who are just beginning to focus on marketing often have scaled back budgets. The reason? The line item for the marketing in the company...

15 Mar 2012

Marketing ROI - Understanding the Value in Your Marketing Tactics

I’ve had several B2B marketing clients recently ask me what their expected Return on Investment (ROI) would be for a particular tactic.

15 Feb 2012

What should my B2B Marketing budget be?

Each year small and medium-sized businesses sit down to draft their budget. Each year they wonder how much they should allocate to marketing. For most B2B companies, marketing...

12 Jan 2012

Will you get better B2B marketing results from a Google Analytics Certified Partner?

What is a Google Analytics Certified Partner you ask?

28 Apr 2011

Everything You Need To Know About Marketing Automation But Were Afraid To Ask

Marketing automation (MA) is growing in popularity for marketers  because lead nurturing is particularly difficult to measure. Successful MA platforms can turn leads into genu...

16 Aug 2010

ROI: Marketing needs to get serious

For anyone who missed it, here is my inaugural post on PROFIT Guide - all about Marketing ROI. I'm reposting it because the message is important.

10 Jun 2010

The Importance of Recalibrating

We often hear the problem with marketing is that "it’s all art and not enough science." At Mezzanine, we practice scientific marketing – delivering marketing programs that dri...