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28 Aug 2017

What is Agile Marketing and Why is it Important?

Agility by definition is the ability to move, think or understand quickly and with ease.[1] Similarly, the goals of Agile Marketing are to improve the speed, predictability, t...

21 Jan 2016

You'll never get marketing ROI if you don't have this

One of the biggest trends I’ve seen in B2B marketing over the last 5 years is the growing focus on how a company will get marketing ROI. Maybe it’s always been prevalent, but ...