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28 Aug 2017
B2B Marketing marketing planning marketing campaigns B2B Marketing Strategy B2B Marketing Planning B2B marketing tactics agile marketing SCRUM | 2 min read

What is Agile Marketing and Why is it Important?

Agility by definition is the ability to move, think or understand quickly and with ease.[1] Similarly, the goals of Agile Marketing are to improve the speed, predictability, t...

12 Dec 2016
Marketing Strategy and Planning Strategic Marketing Planning B2B Marketing marketing planning B2B Strategic Marketing Planning B2B Marketing Planning Marketing Plan | 3 min read

23 Practical Tips for Strategic Marketing Planning

We’ve all read the articles, whitepapers and books on strategic marketing planning.  And we’ve even learned some great academic frameworks and concepts from those sources for ...

22 Aug 2016
Blogs marketing planning marketing strategy | 2 min read

Remember to Blog! 3 Reasons Why Blogging is Integral to your Marketing Strategy

At The Mezzanine Group, we rarely have a marketing strategy that doesn’t include blogging at some interval over the course of the year.  It can’t be replaced by a robust socia...

22 Apr 2016
Marketing Strategy and Planning Marketing Tactics B2B Marketing marketing planning video marketing | 2 min read

Seven Principles for Creating a Great B2B Video Marketing Plan

With 96% of B2B companies planning to use video in their content marketing over the next year, videos have become an integral part of B2B marketing strategy.1 Whether it’s a c...

15 Apr 2016
Marketing Strategy and Planning Marketing Tactics B2B Marketing marketing planning | 4 min read

Three Key Stats that Demonstrate How the B2B Buying Process Has Changed

The boom in digital marketing and e-commerce over the last 5-10 years has changed the B2B (business-to-business) buying process significantly. But what’s different and how doe...

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