B2B Marketing Blog

30 Jan 2019

The Business Case For Marketing In A B2B Company

Leaders of business-to-business companies (businesses that sell to other companies rather than to individual consumers) often wonder if the cost of marketing is worth the rewa...

02 Oct 2018

Understanding the ROI of B2B Marketing [Example Calculation]

Did you know there's a dirty secret in the marketing industry? Don't worry - it isn't a looming scandal or imminent disaster. But it is something we need to solve. The dirty s...

23 Oct 2017

3 Reasons Why Marketing Automation Is Worth the Investment

 Are you among the 63% of B2B companies that say their top marketing challenge is generating leads?1  If so, it might be time to consider marketing automation. Marketing autom...

16 Oct 2017

Facebook is Back in Business to Business

Trends, they come and they go. If you asked any digital marketer a couple years ago they would tell you that a Facebook business page is great for B2C but wasn’t worth it for ...

21 Jan 2016

You'll never get marketing ROI if you don't have this

One of the biggest trends I’ve seen in B2B marketing over the last 5 years is the growing focus on how a company will get marketing ROI. Maybe it’s always been prevalent, but ...

12 Jan 2016
Marketing ROI Sales, | 7 min read

The 8 Sales Metrics That Marketing Consultants Need To Advise Clients

You're probably wondering why a marketing consultant is writing about sales metrics. Since Mezzanine is a marketing services company (a combination of a marketing consultant a...

18 Oct 2015
Marketing ROI | 2 min read

New Report Reveals Surprising Secret To Marketing ROI

HubSpot just released it seventh annual State of Inbound report. Every year HubSpot surveys thousands of B2B marketers in small and mid-size companies about their top prioriti...

17 Sep 2015
SEO Marketing ROI | 4 min read

Is your marketing head taking you to the top?

Everyone thinks marketing is easy. But it’s a business function like any other, and it takes time and effort to become good at. Your own B2B company may or may not have reache...

08 Sep 2015

8 Steps To Make Your Email Marketing More Effective 

Despite rumours to the contrary, email marketing is still one of the best ways to connect with business to business (B2B) buyers. It’s used by over 90% of companies and is amo...

11 Aug 2015

Build trust and revenue: how to collaborate with sales

Since the launch of The Radical Sales Shift, we’ve been publishing the twenty lessons on the Mezzanine Blog. The lesson in this post is Lesson Twelve: Success Starts At The To...