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30 Apr 2019

The Four Most Important Things a Marketing Director Does

Relying on traditional sales tactics, like cold calling or trade shows, to bring in new revenue is no longer enough for business-to-business (B2B) companies. In the digital ag...

20 Jun 2016

What We Learned at the Art of Marketing Conference 2016

Our General Manager, Gayle Kosokowsky, attended the Art of Marketing conference in Toronto on June 14th.The Art of Marketing features five internationally renowned bestselling...

14 Jun 2016

Four Reasons Why Your Business Can’t Afford to Ignore Social Media

If you knew there was an industry networking event taking place with all your existing and future clients in attendance, would you go?   Well, guess what? You’re in luck. It’s...

10 Jun 2016

Six Reasons Webinars Are an Important Part of a Content Marketing Strategy

  According to the Content Marketing Institute[1], over 60% of B2B marketers are using webinars as a part of their content marketing programs. And there are a lot of good reas...

10 Sep 2015

Marketing on a shoestring: 4 ways to make it work

This is Lesson Eight from The Radical Sales Shift: Be A Resource Allocation Wizard. Since the launch, we’ve been posting the twenty lessons from the book on the Mezzanine Blog...

02 Sep 2015

A Surprising Secret Of Success For Marketing Companies

This is lesson number nine from Lisa Shepherd’s new book on B2B marketing, The Radical Sales Shift. The lesson reveals a secret of success for marketing companies and marketin...

31 Aug 2015

How to make your marketing more efficient

Do you feel like your company’s marketing function is inefficient? You’re not alone. Professionals in B2B companies often tell me their marketing doesn’t feel productive, and ...

07 Aug 2015

4 Ways To Make The Most Of Public Relations For Your Company

Here’s a surprising fact for business-to-business companies: PR is one of the most powerful tools in the marketing tool kit. PR is an amazing way to raise awareness and even g...