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05 Jun 2017

CASL Transition Period Ends on July 1st: Are You Ready?

CASL, Canada’s Anti-Spam Legislation or Bill C28, has been in effect since July 1st, 2014 and all company commercial email communication and consent databases are expected to ...

29 May 2017

4 Steps to Creating a Video

If you’ve read our recent post Why Videos and When to Use Them then you are probably pretty excited about adding video to your marketing plan. With 74% of B2B marketers report...

22 May 2017

5 Reasons Why You Should Revisit Old Content

If your B2B marketing strategy utilizes content marketing and you have been disciplined about regularly writing blogs, articles or other types of content you should have amass...

15 May 2017

A Marketer’s Secrets to Setting B2B Marketing Budgets

Have you ever wondered how a marketing company establishes a budget for a new client?  I bet you have, because it’s a question that potential clients ask us all the time.  In ...

08 May 2017

Generating Leads through Event Marketing

Marketplace competition coupled with new marketing regulations has made it increasingly difficult for small to mid-size B2B businesses to reach new prospects.  Therefore, a co...

01 May 2017

Building A New Company Brand

One of the foundational elements that we audit during a marketing consulting engagement is the company brand.  Brand elements encompass the logo, company colours, how imagery ...

24 Apr 2017

Why videos and when to use them

Video marketing is one of the more recent additions to the B2B marketing toolbox and it is certainly a tactic that has been on the rise for the past few years. Just look at Yo...

17 Apr 2017

What To Include In A Strategic Marketing Plan

Creating a strategic marketing plan for a business-to-business (B2B) company can be a slow and difficult process. But it doesn't have to be. If you focus on the 80 / 20 rule, ...

10 Apr 2017

Email Segmentation and Why It Matters

In today’s world, online B2B marketing is an efficient and cost effective way of advertising your business to a broad audience. Whether you want to sell to a certain demograph...

03 Apr 2017

How to Prepare for a Tradeshow

Tradeshows can be a valuable part of a B2B marketing plan as they provide a great opportunity to meet new contacts, move leads through the pipeline, and keep your brand top of...