B2B Marketing Blog

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01 May 2017

Building A New Company Brand

One of the foundational elements that we audit during a marketing consulting engagement is the company brand.  Brand elements encompass the logo, company colours, how imagery ...

24 Apr 2017

Why videos and when to use them

Video marketing is one of the more recent additions to the B2B marketing toolbox and it is certainly a tactic that has been on the rise for the past few years. Just look at Yo...

17 Apr 2017

What To Include In A Strategic Marketing Plan

Creating a strategic marketing plan for a business-to-business (B2B) company can be a slow and difficult process. But it doesn't have to be. If you focus on the 80 / 20 rule, ...

10 Apr 2017

Email Segmentation and Why It Matters

In today’s world, online B2B marketing is an efficient and cost effective way of advertising your business to a broad audience. Whether you want to sell to a certain demograph...

03 Apr 2017

How to Prepare for a Tradeshow

Tradeshows can be a valuable part of a B2B marketing plan as they provide a great opportunity to meet new contacts, move leads through the pipeline, and keep your brand top of...

27 Mar 2017

8 Questions To Diagnose Sales And Marketing Integration Health

I’ve seen companies with good strong sales teams, and good marketing teams.  But somehow they still struggled to achieve the ‘revenue engine’ they were trying to create.  In m...

20 Mar 2017

4 Reasons Why You Need to Hire a Photographer

Thinking about refreshing your brand, website or updating your sales toolkit?   You need to choose between investing in stock photography or hiring a photographer to create or...

06 Mar 2017

Practical Tips for B2B Sales Management Greatness

You always know when you're talking with somebody who has spent a lifetime at their trade, honing their expertise and developing insights that are powerful, and practical. Tha...

27 Feb 2017

The Importance of Foundational Activities

When we conduct your b2b marketing audit we look to establish a solid foundation for us to build out marketing activities.  We don’t want to push leads back to an outdated web...

22 Feb 2017

Importance of SEO in Your Website Strategy

Search Engine Optimization (SEO) and website strategy go hand in hand like two birds of a feather. The reason most people decide to invest in building a website is so that the...