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27 Mar 2017

8 Questions To Diagnose Sales And Marketing Integration Health

I’ve seen companies with good strong sales teams, and good marketing teams.  But somehow they still struggled to achieve the ‘revenue engine’ they were trying to create.  In m...

15 Jan 2016

3 Ways To Integrate Sales and Marketing to Increase Revenue

There's a growing need for B2B sales and marketing teams to work well together.  Here are 3 practical ways to make it happen.   

03 Nov 2015

How Sales and Marketing Work Together to Increase Sales: My Interview with Salesforce.com

I was recently interviewed by Salesforce.com about my latest book, The Radical Sales Shift. The interview covered a lot of territory so I wanted to share some of the key topic...

11 Aug 2015

Build trust and revenue: how to collaborate with sales

Since the launch of The Radical Sales Shift, we’ve been publishing the twenty lessons on the Mezzanine Blog. The lesson in this post is Lesson Twelve: Success Starts At The To...

15 Jul 2015

Make a splash: Engaging on LinkedIn Effectively

59% of the Canadian population may use Facebook, but when it comes to B2B, LinkedIn is where you need to make your presence felt. LinkedIn members are redirected to company ho...

06 May 2015

8 Ways To Improve Distributor Performance

Many B2B companies sell through distributors and know the relationships they have with them are key to increasing revenues. However, what most B2B companies don’t do a great j...

20 Apr 2015

One Simple Way to Make Your Salespeople More Successful

Revenues missing target? Here's one simple way to make your salespeople more successful.

16 Mar 2015

3 Vital Steps for Turning Marketing into Sales

Investing in marketing is a great way to boost revenues. But some companies fail at turning marketing into sales because they miss a few vital steps. Based on my experience wo...