B2B Marketing Blog

10 Jul 2018

LinkedIn vs. Facebook Ads: The Results of our Head-to-Head Test

   For most B2B companies, generating leads is the top priority for marketing. And if you invest in developing thought leadership (aka content) as part of your marketing plan,...

21 Aug 2017

Pay to play! Are LinkedIn Ads worth it?

Much like the cell phone, social media has become a staple in everyday life. With a reported 2.46 billion users in 2017 and a projected 2.95 billion by 2020[1], it is safe to ...