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04 Sep 2018

3 Reasons that B2B Companies Should Invest in Paid Social Now

Only 32% of B2B marketers used paid ads on social media as part of their marketing strategy in 20171. That means that many B2B marketers missed an opportunity to grow their br...

10 Jul 2018

LinkedIn vs. Facebook Ads: The Results of our Head-to-Head Test

 For most B2B companies, generating leads is the top priority for marketing. And if you invest in developing content as part of your marketing plan, you want to make sure you ...

21 Aug 2017

Pay to play! Are LinkedIn Ads worth it?

Much like the cell phone, social media has become a staple in everyday life. With a reported 2.46 billion users in 2017 and a projected 2.95 billion by 2020[1], it is safe to ...