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05 Oct 2018

The Essential Guide to Marketing a Manufacturing Company

Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best possible products and hired good salespeople to sell them. And that was about...

20 Nov 2017

5 Practical Tips to Find Your Competitive Advantage

We’ve written about finding your competitive advantage in an earlier post but found we had more to say and needed to add more pragmatic information.

17 Jul 2017

Strategies to Engage Sales with Inbound Marketing

You have a great marketing strategy and feel good about it.  Marketers often join sales meetings and share their action plans, full of passion and excitement for the plan.  So...

04 Jul 2017

B2B Companies Need These Timelines For Marketing Success

One of the most common questions we hear from B2B companies is about timelines.  “How long does it take for marketing to produce results?”  “When will we see sales from our ma...

26 Jun 2017

How did we do? A review of our 2017 B2B Marketing Trends Predictions

Every year in our blog we predict the B2B marketing trends that we will experience the following year.  Now that we are half way through 2017 we wanted to review the trends we...

19 Jun 2017

Social Media: How to Evolve it Over Time

Social media platforms are evolving at a rapid rate and as a result, the social media marketer must also evolve to keep up. Even more pressing is the fact that these social me...

12 Jun 2017

4 Reasons to Invest in SEO

When was the last time you Googled for the services/products you offer? Go ahead and try it now.  If your company does not show up in the search results, you need to get to wo...

05 Jun 2017

CASL Transition Period Ends on July 1st: Are You Ready?

CASL, Canada’s Anti-Spam Legislation or Bill C28, has been in effect since July 1st, 2014 and all company commercial email communication and consent databases are expected to ...

29 May 2017

4 Steps to Creating a Video

If you’ve read our recent post Why Videos and When to Use Them then you are probably pretty excited about adding video to your marketing plan. With 74% of B2B marketers report...

22 May 2017

5 Reasons Why You Should Revisit Old Content

If your B2B marketing strategy utilizes content marketing and you have been disciplined about regularly writing blogs, articles or other types of content you should have amass...