B2B Marketing Blog

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20 Mar 2017

4 Reasons Why You Need to Hire a Photographer

Thinking about refreshing your brand, website or updating your sales toolkit?   You need to choose between investing in stock photography or hiring a photographer to create or...

27 Feb 2017

The Importance of Foundational Activities

When we conduct your b2b marketing audit we look to establish a solid foundation for us to build out marketing activities.  We don’t want to push leads back to an outdated web...

22 Feb 2017

Importance of SEO in Your Website Strategy

Search Engine Optimization (SEO) and website strategy go hand in hand like two birds of a feather. The reason most people decide to invest in building a website is so that the...

13 Feb 2017

What an outdated website communicates about you

Perception is stronger than reality. Your website isn’t just a marketing tool it is a representation of you and your company in every way.  Two-thirds to 90% of the buying pro...

06 Feb 2017

6 Tips to Boost Your Profile on LinkedIn

With over 467 million users worldwide, LinkedIn is considered the most professional and effective digital marketing vehicle for reaching clients B2B marketing. From building y...

30 Jan 2017

Tips to Improve Email Engagement

Email marketing is one of the most popular tools in the business to business marketing tool-belt. It is predicted that by 2020 there will be over 3 billion email users worldwi...

23 Jan 2017

4 Tips for Strategic Marketing Planning That Work

In our recent whitepaper on strategic marketing planning for Business-to-Business (B2B) companies, we shared advice from over 65 Chief Marketing Officers.  The whitepaper prov...

16 Jan 2017

Five Tips for Leveraging Email to Re-Engage Existing Clients

When it comes to marketing products and services in the B2B industry, marketers put a lot of focus on strategies that support the sales team in bringing their prospects to the...

09 Jan 2017

Should your B2B company have a blog and should you write it yourselves?

There are hundreds of millions of blogs (Tumblr says about 320 million) and millions of new posts every day (over 3M new posts a day). In such an incredibly crowded space, sho...

05 Jan 2017

How To Develop Your Buyer Personas

Buyer or customer personas are fictional, generalized representations of your ideal customers and every marketing strategy should have them.   At Mezzanine, we build the perso...