There are many ways for B2B companies to approach lead generation. How should executives choose which lead generation partner to work with?
In this buyer’s guide you’ll learn:
- 7 important topics to consider when evaluating potential partners
- How to avoid trick questions that can lead you astray
- How to clarify the scope of projects to avoid unexpected surprises
- What to expect – and not expect - in lead generation
This guide will help you ask the right questions when assessing lead generation options and providers.