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There are many ways for B2B companies to approach lead generation. How should executives choose which lead generation partner to work with?

TMG Cover Page

In this buyer’s guide you’ll learn:   

  • 7 important topics to consider when evaluating potential partners
  • How to avoid trick questions that can lead you astray
  • How to clarify the scope of projects to avoid unexpected surprises
  • What to expect – and not expect - in lead generation 

This guide will help you ask the right questions when assessing lead generation options and providers.