This special report, produced for PROFITguide.com, is drawn from B2B marketing specialist Lisa Shepherd’s latest book,The Radical Sales Shift: 20 Lessons from 20 Leaders on How to Use Marketing to Grow Sales.
It explains how to leverage marketing to boost revenue and offers an overview of some of the book’s key points, including five lessons on how companies can use marketing to boost sales.
Who is this Special Report for?
- CEOs, presidents and executives of small and medium-sized B2B companies
- Growth companies and family businesses
- Sales and marketing professionals