Resources

Market Smart

A practical, one-stop resource for B2B marketing success. Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory.

Top 10 Reasons Companies Outsource Their B2B Marketing

There are several broad reasons that companies outsource their marketing. It is the one way that B2B companies can get the marketing performance they need at a cost that is appropriate.

How To Boost Sales And Profits With B2B Marketing

The landscape for B2B companies has changed dramatically over the past five years. Marketing is no longer a “nice to have.” It’s a “must have” to remain competitive and grow your profits.

How To Choose The Right Marketing Company

More B2B companies are starting to put the power of marketing to work in growing their revenues. The only challenge is figuring out which company to work with. We provide some advice to help you choose correctly.

The Radical Sales Shift

The Radical Sales Shift outlines how successful B2B companies are using marketing to generate sales. Based on the expertise of leading B2B marketers, the book shares 20 lessons with practical tips on using marketing to grow sales and profits.

5 Questions CEO’s Should Ask Marketing Firms

Marketing is a new function for many B2B companies, so there’s an understandable learning curve. B2B leaders should ask their marketers a lot of questions and good marketing firms will be happy to answer and provide their insights.

First Section Of The Radical Sales Shift – For Free

The way that business leaders research and make purchase decisions has changed radically in the last five years. Learn from 20 revenue leaders on how B2B companies can adapt their sales and marketing to be successful.

Strategic Marketing Planning For B2B Companies

What makes a marketing plan actionable and strategic? Learn theTop 10 lessons for B2B strategic marketing planning and how to use these lessons to create a results oriented marketing roadmap.

How to Rev Up Your Revenue Engine

Buying decisions aren’t made the same way they were 10 years ago. Find out how buyers have taken control of the sales process as Lisa Shepherd, Founder of The Mezzanine Group, takes you through this complimentary webinar.

17 Winning Marketing Tactics From The B2B Experts

There are dozens of tactical options for companies to choose from when it comes to business-to-business (B2B) marketing. The challenge for those getting started with marketing for the first time is to pick the right number and the right type of tactics. 

Build a Strategic Marketing Plan with Secrets from the Pros

This guide is based on lessons we have learned in the past 13 years and gives you all the tips and tricks you need to build an actionable plan quickly that will deliver results.

Why Companies With High Revenue Growth Have Successful CRM & Marketing Automation

The world's most successful companies have embraced CRM and MA. Learn what they are, why they are important, what to look for in a platform and tips for purchasing and implementation.