Resources

Walking on the Moon

Walking on the Moon tells the story of John Davidson, CEO of ClinTek and the eight critical lessons that he learns along his revenue-generation journey and a practical guide for implementing B2B marketing tactics.

10 Tactics B2B Marketers Should Steal From B2C

Updating tried and true B2B marketing practices by borrowing B2C tactics is one way you can build your brand, connect with customers and maximize sales. Learn the B2C tactics you should steal and incorporate into your B2B marketing plan.

Executive Guide to Strategic B2B Marketing

This guide is based on lessons we have learned in the past 13 years and gives you all the tips and tricks you need to build an actionable plan quickly that will deliver results.

17 Winning Marketing Tactics From The B2B Experts

There are dozens of tactical options for companies to choose from when it comes to business-to-business (B2B) marketing. The challenge for those getting started with marketing for the first time is to pick the right number and the right type of tactics. 

The Radical Sales Shift

The Radical Sales Shift outlines how successful B2B companies are using marketing to generate sales. Based on the expertise of leading B2B marketers, the book shares 20 lessons with practical tips on using marketing to grow sales and profits.

How To Boost Sales And Profits With B2B Marketing

The landscape for B2B companies has changed dramatically over the past five years. Marketing is no longer a “nice to have.” It’s a “must have” to remain competitive and grow your profits.

Market Smart

A practical, one-stop resource for B2B marketing success. Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory.