Written by The Mezzanine Group
on July 30, 2019

B2B company leaders are always looking for ways to fill their sales funnels. But many of them don’t recognize the importance of aligning their sales and marketing efforts to drive revenue.

Download our whitepaper now to learn:

  • The different types of leads and how to manage them
  • Where different leads fit into the funnel and how to move them to sale
  • The 8 common pitfalls with lead generation
  • 4 tips to ensure you’re working the best leads

You will finally get ROI from your lead generation efforts. Marketing will be better positioned to generate high-quality leads and nurture them through the funnel until it’s time for sales to bring them to the close. If you achieve and actively support this alignment between sales and marketing, you will take your company from lead generator to revenue generator.