Resources

The B2B Marketing Guide for Non-Marketers

Marketing is a must have for B2B companies to remain competitive and grow their profits. This B2B marketing guide for non-marketers covers everything strategy through execution.

Evaluating Marketing Companies

Selecting a marketing partner is an important, yet difficult decision. Download this insider's guide to learn 10 tips to help you choose the best marketing partner for your business.

The State of Channel Partner Marketing Funds

What are Partner Marketing funds, what is the difference between Co-op and MDF and why are partner Marketing Funds going unspent. Learn more in this informative guide.

5 Reasons To Hire A Marketing Consultant

When it comes to growth, marketing and lead generation should be your top priorities. Decide if you have the expertise and time to build and execute a strategy. If not, its time to hire a marketing consultant.

Is Bad Customer Data Dragging You Down?

Data has the power to optimize marketing, cultivate better leads, increase customer loyalty and drive more revenue. But, your data must be clean, segmented, personalized and follow the buyer's buying lifecycle.

How to Market A Manufacturing Company

Marketing is a strategic tool for growing the revenues of manufacturers. Learn 5 strategic marketing tips that manufacturers often get wrong and the marketing methods that manufacturers consider most useful.

How to Market a B2B Services Company

Marketing a B2B services company has unique challenges. How do you convey the value of intangible services? This whitepaper shows how to strategically market B2B services companies by raising awareness, building a brand and attracting customers.

Best Practices To Help Resellers Secure MDF And Drive More Revenue

Stop leaving MDF money on the table. Watch this webinar for expert tips on getting the most of your vendors’ MDF programs and how you can generate more leads.

Optimize Your Sales And Marketing From Prospect To Profit

Consistent B2B sales come from aligning sales and marketing. Watch this webinar to learn how to generate high-quality leads, structure your pipeline with MQLs and SQLs, and turn leads into sales-ready opportunities.

15 Tactics to Get Your B2B Marketing on the Right Track

As we approach year end and many of you are finalizing next year's marketing strategy, we thought we should help out by providing you with dozens of reasons to include 15 marketing tactics in your new year.

7 Reasons Why B2B Companies Fail at Marketing

Have you noticed that what used to drive revenues for your business no longer works? Have you tried strategic marketing? Like with most new endeavors, learning a new skill comes with challenges.

Walking on the Moon

Walking on the Moon tells the story of John Davidson, CEO of ClinTek and the eight critical lessons that he learns along his revenue-generation journey and a practical guide for implementing B2B marketing tactics.