Resources

How to Market a B2B Services Company

Marketing a B2B services company has unique challenges. How do you convey the value of intangible services? This whitepaper shows how to strategically market B2B services companies by raising awareness, building a brand and attracting customers.

Best Practices To Help Resellers Secure MDF And Drive More Revenue

Stop leaving MDF money on the table. Watch this webinar for expert tips on getting the most of your vendors’ MDF programs and how you can generate more leads.

Optimize Your Sales And Marketing From Prospect To Profit

Consistent B2B sales come from aligning sales and marketing. Watch this webinar to learn how to generate high-quality leads, structure your pipeline with MQLs and SQLs, and turn leads into sales-ready opportunities.

66 Stats for the 15 Best Marketing Tactics To Get Your Marketing On Track

As we approach year end and many of you are finalizing next year's marketing strategy, we thought we should help out by providing you with dozens of reasons to include 15 marketing tactics in your new year.

7 Reasons Why B2B Companies Fail at Marketing

Have you noticed that what used to drive revenues for your business no longer works? Have you tried strategic marketing? Like with most new endeavors, learning a new skill comes with challenges.

Walking on the Moon

Walking on the Moon tells the story of John Davidson, CEO of ClinTek and the eight critical lessons that he learns along his revenue-generation journey and a practical guide for implementing B2B marketing tactics.

10 Tactics B2B Marketers Should Steal From B2C

Updating tried and true B2B marketing practices by borrowing B2C tactics is one way you can build your brand, connect with customers and maximize sales. Learn the B2C tactics you should steal and incorporate into your B2B marketing plan.

Why Companies With High Revenue Growth Have Successful CRM & Marketing Automation

The world's most successful companies have embraced CRM and MA. Learn what they are, why they are important, what to look for in a platform and tips for purchasing and implementation.

Executive Guide to Strategic B2B Marketing

This guide is based on lessons we have learned in the past 13 years and gives you all the tips and tricks you need to build an actionable plan quickly that will deliver results.

17 Winning Marketing Tactics From The B2B Experts

There are dozens of tactical options for companies to choose from when it comes to business-to-business (B2B) marketing. The challenge for those getting started with marketing for the first time is to pick the right number and the right type of tactics. 

First Section Of The Radical Sales Shift – For Free

The way that business leaders research and make purchase decisions has changed radically in the last five years. Learn from 20 revenue leaders on how B2B companies can adapt their sales and marketing to be successful.

5 Questions CEO’s Should Ask Marketing Firms

Marketing is a new function for many B2B companies, so there’s an understandable learning curve. B2B leaders should ask their marketers a lot of questions and good marketing firms will be happy to answer and provide their insights.