Resources

7 Reasons Why B2B Companies Fail at Marketing

Have you noticed that what used to drive revenues for your business no longer works? Have you tried strategic marketing? Like with most new endeavors, learning a new skill comes with challenges.

Walking on the Moon

Walking on the Moon tells the story of John Davidson, CEO of ClinTek and the eight critical lessons that he learns along his revenue-generation journey and a practical guide for implementing B2B marketing tactics.

10 Tactics B2B Marketers Should Steal From B2C

Updating tried and true B2B marketing practices by borrowing B2C tactics is one way you can build your brand, connect with customers and maximize sales. Learn the B2C tactics you should steal and incorporate into your B2B marketing plan.

Why Companies With High Revenue Growth Have Successful CRM & Marketing Automation

The world's most successful companies have embraced CRM and MA. Learn what they are, why they are important, what to look for in a platform and tips for purchasing and implementation.

Executive Guide to Strategic B2B Marketing

This guide is based on lessons we have learned in the past 13 years and gives you all the tips and tricks you need to build an actionable plan quickly that will deliver results.

17 Winning Marketing Tactics From The B2B Experts

There are dozens of tactical options for companies to choose from when it comes to business-to-business (B2B) marketing. The challenge for those getting started with marketing for the first time is to pick the right number and the right type of tactics. 

First Section Of The Radical Sales Shift – For Free

The way that business leaders research and make purchase decisions has changed radically in the last five years. Learn from 20 revenue leaders on how B2B companies can adapt their sales and marketing to be successful.

5 Questions CEO’s Should Ask Marketing Firms

Marketing is a new function for many B2B companies, so there’s an understandable learning curve. B2B leaders should ask their marketers a lot of questions and good marketing firms will be happy to answer and provide their insights.

The Radical Sales Shift

The Radical Sales Shift outlines how successful B2B companies are using marketing to generate sales. Based on the expertise of leading B2B marketers, the book shares 20 lessons with practical tips on using marketing to grow sales and profits.

How To Choose The Right Marketing Company

More B2B companies are starting to put the power of marketing to work in growing their revenues. The only challenge is figuring out which company to work with. We provide some advice to help you choose correctly.

How To Boost Sales And Profits With B2B Marketing

The landscape for B2B companies has changed dramatically over the past five years. Marketing is no longer a “nice to have.” It’s a “must have” to remain competitive and grow your profits.

Top 10 Reasons Companies Outsource Their B2B Marketing

There are several broad reasons that companies outsource their marketing. It is the one way that B2B companies can get the marketing performance they need at a cost that is appropriate.