Written by The Mezzanine Group
on January 25, 2018

 Business-to-business companies want marketing to generate leads, acquire customers and achieve competitive advantage. But marketing presents B2B companies with challenges - most B2Bs stumble when it comes to strategic marketing in particular. They typically commit one (or several) of 7 common errors.

Read this whitepaper to learn the top reasons that B2B companies don’t succeed with strategic marketing, and how to avoid their mistakes.


  • What strategic marketing is and why it’s important for B2B companies
  • The dangers of a tactical mindset when it comes to marketing for B2B companies
  • The 7 most expensive errors that B2B companies make in marketing
  • The financial and ROI impact of fixing the most common mistakes

This whitepaper is for revenue leaders who are responsible for sales, marketing or both within a B2B organization.