Resources

Evaluating Marketing Companies

Selecting a marketing partner is an important, yet difficult decision. Download this insider's guide to learn 10 tips to help you choose the best marketing partner for your business.

The State of Channel Partner Marketing Funds

What are Partner Marketing funds, what is the difference between Co-op and MDF and why are partner Marketing Funds going unspent. Learn more in this informative guide.

5 Reasons To Hire A Marketing Consultant

When it comes to growth, marketing and lead generation should be your top priorities. Decide if you have the expertise and time to build and execute a strategy. If not, its time to hire a marketing consultant.

Is Bad Customer Data Dragging You Down?

Data has the power to optimize marketing, cultivate better leads, increase customer loyalty and drive more revenue. But, your data must be clean, segmented, personalized and follow the buyer's buying lifecycle.

How to Market A Manufacturing Company

Marketing is a strategic tool for growing the revenues of manufacturers. Learn 5 strategic marketing tips that manufacturers often get wrong and the marketing methods that manufacturers consider most useful.

How to Market a B2B Services Company

Marketing a B2B services company has unique challenges. How do you convey the value of intangible services? This whitepaper shows how to strategically market B2B services companies by raising awareness, building a brand and attracting customers.

15 Tactics to Get Your B2B Marketing on the Right Track

As we approach year end and many of you are finalizing next year's marketing strategy, we thought we should help out by providing you with dozens of reasons to include 15 marketing tactics in your new year.

10 Tactics B2B Marketers Should Steal From B2C

Updating tried and true B2B marketing practices by borrowing B2C tactics is one way you can build your brand, connect with customers and maximize sales. Learn the B2C tactics you should steal and incorporate into your B2B marketing plan.

Executive Guide to Strategic B2B Marketing

This guide is based on lessons we have learned in the past 13 years and gives you all the tips and tricks you need to build an actionable plan quickly that will deliver results.

5 Questions CEO’s Should Ask Marketing Firms

Marketing is a new function for many B2B companies, so there’s an understandable learning curve. B2B leaders should ask their marketers a lot of questions and good marketing firms will be happy to answer and provide their insights.

How To Choose The Right Marketing Company

More B2B companies are starting to put the power of marketing to work in growing their revenues. The only challenge is figuring out which company to work with. We provide some advice to help you choose correctly.

How To Boost Sales And Profits With B2B Marketing

The landscape for B2B companies has changed dramatically over the past five years. Marketing is no longer a “nice to have.” It’s a “must have” to remain competitive and grow your profits.