At a time when channel effectiveness is tilting heavily, reaching a 95/5 ratio in some industries (5% of partners are generating 95% of sales) and resellers are carrying fewer products than ever before (down to 12 from 16 last year), the question jumps out: why are partners not using these funds?
In this white paper you will learn learn:
- What are Partner Marketing Funds?
- What’s the difference between Co-op and MDF?
- Why are Partner Marketing Funds going unspent?
- Other factors affecting channel marketing.