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Marketing is a must have for B2B companies to remain competitive and grow their profits. This B2B marketing guide for non-marketers covers everything from how to:

  • develop a strategyThe B2B Marketing Guide for Non-Marketers
  • choose the right marketing methods
  • set goals
  • execute a marketing program effectively.

Gone are the days when a company could be the industry’s best kept secret and stay in business.  Business-to-business companies are getting smart about marketing.